J.J. Abrams creates an actual mystery box

TED Blog

J.J. Abrams’ talk has perhaps the best title of all time: “The mystery box.” In it, the Star Trek director and Lost co-creator reveals how, years ago, he purchased a box at a magic shop that promised $50 of magic for $15. Only, he has never had the heart to open it because “it represents infinite potential.” In his fast-paced talk, Abrams reflects on how mystery boxes are an essential part of on-screen narratives, and how withholding information can be far more engaging than giving it away.

So, would you have refrained from opening the box for as many years as Abrams did? Abrams and his production company Bad Robot teamed up with magic enthusiasts Theory 11 to create a real-life Mystery Lockbox to test your willpower. The medium-sized wooden box has a hinged top and a question-mark branded on its lid. Inside, are 12 decks of Mystery…

View original post 117 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s